Rockabilly Chili is a Project that consisted of creating an ad campaign for a chili and music festival. My target audience was male, age 45-50, middle class. My unique selling point for Rockablilly Chili was their new hot sauce called Hellraiser. Going off the movie and their already existing logo, I redrew Hellraiser. I then added the hot sauce and had this fictional character that is supposed to be extremely powerful become weak when he tries the hot sauce.
